My mother told me a story dozens of times before I went to bed. In the story, there was a shepherd, who once went up the hill, to warn that a wolf was coming. When the villagers came up, they saw that it was all the shepherd’s joke. The shepherd repeated the joke four more times, until the wolf really came. On that occasion, the villagers were already fed up, and that time they did not come to help the sheppard. Now, I realize this child story could be translated to the current situation. I changed the village for society, the shepherd for the traditional media, and the wolf for the Coronavirus, and the result is both surprising and effective. Something as simple as a child story could be used to understand how the media have worked in health issues.